Online Metrics Increasing in Importance
Interactive Marketing may be getting a facelift this year according to MediaPost’s “Metrics are the New Black” article. According to a recent Forrester Research Survey, interactive channels are...
View ArticleGoogle Strengthens Analytics Service
Google strengthened its analytics services on June 24th by introducing a new Ad Planner service. The service provides media planners’ visibility into which Web sites are frequently visited by their...
View ArticleBounce Rates May Factor into Search Engine Rankings
Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search...
View ArticleMike Flanagan on the Building Blocks of Analytics
Mike Flanagan shows you exactly how to track leads in his lastest Adotas article, "Building Blocks of Analytics."
View ArticleOnline Marketing Virtual Summit: Analyzing Behavior to Optimize Landing Pages
I attended two presentations last week that discussed tools that can be used to gain insight into how user behavior on landing pages can be tracked for optimization purposes; one by Dr. Tal Schwartz...
View ArticleCross-Channel Marketing: Super Bowl and Beyond
A question from one of my clients reminded me yesterday of one principle that’s easy to forget when focusing mainly on one facet of online marketing day in and day out. Funnily enough, this principle...
View ArticleGOOGLE ANALYTICS GETS A FACELIFT
Spring is in the air, and Google is doing a little bit of cleaning up. Recently they announced an updated release of Google Analytics that is currently in Beta. This release includes a drastic change...
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